Business Case 1 Business Case 2 International Private Banker Issues: No consistency in marketing messaging 400 'client facing' staff worldwide, each making presentations for their range of products and services Scarce availability of materials Lack of knowledge of the range of products and services amongst sales staff Highly variable quality not doing the proposition or positioning justice Much duplication of tasks What did FUSE do? Design and implementation of new processes increasing availability of marketing materials and bringing control and direction back to the marketing department New working methodology, dramatically reducing the time-to-market Improvement programme optimizing availability of marketing materials Redefinition of systems and set-up of a programme for wishes and needs Set-up of a database for all product and service information Functional and technical design of an online publishing system for presentations, brochures, contracts and sales kits Implementation management of online applications and management information system What was the result? Marketing communications materials always available and up-to-date Totally personalized marketing communications created according to client need - online Significant savings in the sales process Duplication of work minimized Complete consistency in all documents created On-demand development of presentations, brochures and contracts Marketing department able to manage everything centrally Insight in the use of marketing materials per country, per location and per users within a specified time period Workflow for creation and storage of contracts Instantly ready for offset or digital printing Offset to be used for large print runs top