Business Case 1 Business Case 3 Leading international sport and leisure brand Issues: Perception that file distribution, lithography and DTP / Studio costs were too high In-country dissatisfaction over the availabilty, delivery and costs of marketing materials Transparency of the process and degree of conformaty to market-standards unclear Quality improvement and measurability of mistakes essential Lots of double and unnecessary work Proofing process unclear and inefficient File distribution demanding digitalization Low proactivity of suppliers Control over the process resting with the suppliers (high dependence, limited transparency of costs and work) Fixed price per order without taking the complexity and nature of tasks into consideration Organization set up around ad hoc jobs, resulting in high costs Low predictability of workload Long lead-time due to many disruptions Seperate countries increasingly doing their own thing, jeopardising consistency What did FUSE do? FUSESCAN® Design and implementation of new processes and workflows Differentiated pricing policy for supplier activities New SLA's with suppliers, based on new working methodology and process Redefinition of systems and set-up of a programme for wishes and needs Management of application improvement and development and automation of marketing traffic and production management What was the result? 40% out-of-pocket savings realized in 6 months ROI 1:5 Lead-time reduction > 25% Re-sizing activities for advertisements largely automated File distribution via FTP instead of couriering CD-ROM's Proofing process confirming to the quality requirements of the receiver New functionality for existing systems, based on concrete user needs Online ordering and creation for standard advertisements Differentiated costing model (billing by desired service level) Transparency in supplier workload and margins top