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Huge waste of marketing materials |
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Often deliverd too late |
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Long lead-times |
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Inflexible process and workflow |
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Inconsistencies and mistakes in the communications |
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Heavy dependence on suppliers |
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Too many suppliers (inefficiencies) |
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Non-transparent overview of the costs and cost postings |
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Few communications are targeted or channel-focussed |
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Low levels of reuse and standardization |
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Weak image within retail channels and poor 'in-store' image |
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Analysis of processes and workflows |
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Redesign of the whole marketing communication chain |
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Supplier selection and training |
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Implementation of new processes and approach |
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Reduction and standardization of marketing communications |
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Connecting up content and asset management, the ordering of marketing materials, online creation and online production management and distribution |
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Design and implementation of retail and reseller channel workflows and processes |
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Implementation of a European Print-On-Demand (POD) network |
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ROI 1:11 (implementation time 1.5 years) |
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Out-of-pocket savings > 50% |
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Time-to-market - from 17 weeks to 1 week |
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25% 'waste' (c.f. 80%) |
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10% duplication of work (was > 80%) |
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Complete brand consistency |
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2 agencies, 1 translation agency, 2 project agencies (where > 60) |
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Proliferation of messages down from 160+ to less than 40 |
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Huge indirect savings and reallocation of full-time staff |
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Complete transparency and control over the processes |
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