Test 1 Is this my organization? Test 2 Are these my issues? How can you tell if 'ZeroWasteMarketing' is something for your organization? Using, for instance, the following test you can figure this out. If you can identify with three or more of the thirteen characterizations below, then you'd benefit from our approach. Are these my objectives? 1 - Realize at least 15% cost savings on the creation, production and distribution of our marketing communications. Yes No 2 - Ensure that the corporate identity is implemented properly and consistently worldwide. Yes No 3 - Improve the provision of the appropriate content to our business partners and intermediaries. Yes No 4 - Maximise the use of online technology to speed up processes. Yes No 5 - Develop complete overview of the allocation of out-of-pocket costs and relevant staff to marketing-related activities. Yes No 6 - Communications materials must be up-to-date. Yes No 7 - Bring transparency to all our supplier relationships. Yes No 8 - We have to regain control and command over our marketing communications. Yes No 9 - The marketing communications process has to get more efficient by improving the connection of all players involved. Yes No 10 - From now own, clients and prospects should only get the information that they specifically ask for or that fits their profile. Yes No 11 - The percentage of mistakes in our marketing communications has to be dramatically reduced. Yes No 12 - The sales-cycle must be quicker and more client-focused, so we get more out of our sales efforts. Yes No 13 - We definitely have to improve our visibility and perceived image amongst partners, retailers and resellers. Yes No